How to Self Motivate

How come it is so hard to advocate for ourselves? Why is it that we are able to create the motivation for our friends, employers, sometimes even strangers, yet when it comes to motivating ourselves for our own endeavors it seems near impossible?

The answer is simple. We have been conditioned this way. The reward circuit in our brain became engaged at a very young age. When we took our first step we were encouraged. When we…